It seems the apple doesn’t fall far from the tree. Barron Trump, the 18-year-old son of President Donald Trump, is stepping into the family business—real estate. But is this a case of youthful ambition or just another chapter in the Trump family saga? Let’s dive in.

In July 2024, young Barron, alongside his high school pals Cameron Roxburgh and Carter Fulcher, filed paperwork in Wyoming to incorporate Trump, Fulcher & Roxburgh Capital Inc. The company’s principal address? None other than Mar-a-Lago, the family’s Florida estate. Their focus? High-end real estate projects, including golf courses in Utah, Arizona, and Idaho.

Now, before we start imagining Barron in a hard hat overseeing construction sites, it’s worth noting that the company was dissolved shortly after Donald Trump’s election victory in November 2024. According to Roxburgh, this move was to avoid media distractions during the election period. However, plans are already underway to relaunch the venture in spring 2025.

Barron is currently balancing his freshman year at New York University’s Stern School of Business with his entrepreneurial aspirations. While his father has offered private advice, there’s no financial backing from the Trump Organization—at least, not yet.

It’s intriguing to see Barron stepping into the limelight. During his father’s 2024 campaign, he played a role by advising on crucial connections and media appearances. At the inauguration, Donald Trump praised his son’s height and emerging role in the family business, giving him significant public attention.

But let’s not get ahead of ourselves. Starting a real estate venture is no small feat, especially in today’s market. The focus on high-end properties and golf courses in states like Utah, Arizona, and Idaho suggests a niche market strategy. Whether this will pay off remains to be seen.

One can’t help but wonder: Is this move a genuine pursuit of passion, or is Barron simply following a predetermined path laid out by his family’s legacy? Only time will tell if he’s carving out his own niche or merely walking in his father’s shadow.

In any case, it’s a story worth watching. The next generation of Trumps is making moves, and whether you’re a fan or a critic, it’s hard to ignore the impact this family continues to have on the American landscape.